About wear it pink

Breast Cancer Now’s wear it pink day is one of the biggest fundraising events in the UK. Taking place during Breast Cancer Awareness Month in October, thousands of amazing people will wear it pink in their communities, schools or work places for the UK's largest breast cancer charity, Breast Cancer Now.

And since our first event in 2002, together we've raised over £33 million for our vital research. Research that's working to discover how to prevent breast cancer, how to detect it earlier and how to treat it effectively at every stage so we can stop the disease taking lives.

How do I take part in wear it pink?

It's easy - just register, wear something pink on 18 October and raise money. You'll be helping to make cutting edge breast cancer research happen.

Register now

Meet some of our supporters

Every year we're joined by an incredible range of people who wear pink.


"Taking part in wear it pink is my way of giving my own time back and trying to raise as much awareness as I can for such an amazing cause."

Read Rich's story

raised to date

Thank you for
breast cancer

See some of our fantastic supporters from last year