What is wear it pink?
Find out more about Breast Cancer Now’s flagship fundraising event – wear it pink!Find out more
Our amazing supporters
Every single person has their own, very personal reason for joining us this year and it’s an honor be able to share their stories.Find out more
Request your pack
Jam packed with all the tools you’ll need to host the perfect wear it pink day!Request your pack
Change the future
It’s never been more important to wear pink, raise money and help make life-changing breast cancer research and care happen.
The coronavirus crisis is having a devastating impact on our ability to deliver the progress and support that so many people affected by breast cancer rely on us for.
If there was ever a time to find that pink top, grab that pink tie or dig out that pink tutu, that time is now. People affected by breast cancer need us, but we can’t do it alone. We urgently need your help.Sign up
Rosemarie is a long term supporter
of wear it pink. Having had breast
cancer herself Rosemarie
took part in wear it pink
Read Rosemarie's story
I think it’s so important that people wear pink on 23 October to continue to raise awareness. Breast Cancer is not going away. We must equip scientists and ourselves with the knowledge to stay in control and survive."